Vida surpasses 3 lakh sales milestone

Vida, Hero MotoCorp’s electric two-wheeler brand, has surpassed the 3 lakh retail sales milestone in the Indian market. As per the latest Vahan numbers, cumulative retail sales from November 2022 till August 1, 2026 are 300,458 units.

1. Vida sold its first 1 lakh units in around 33 months
2. Whereas, the 2 lakh to 3 lakh sales milestone took just 5 months
3. With its strong growth trajectory, Vida could garner over 2-lakh sales in a single year for the first time.

Vida’s BaaS has been a key sales driver

Vida currently has coverage across India with over 900 touchpoints

The surge in demand for the Vida e-scooters is seen in the strong growth, particularly over the past year. While the first 1 lakh units were sold in around 33 months, the run from 1 lakh to 2 lakh units took a little over seven months. Now the last 1 lakh units – from 2 lakh to 3 lakh – have taken just five months, reflecting the surging demand for Vida e-scooters this year. With July (22,883 units) being the new monthly high, beating the previous best of June (21,893 units) this year.

From 4 percent in CY2024 to 11 percent in CY2026 Year-to-date, Hero Vida has reaped strong gains in India’s booming e-2W market. Expect it to achieve total retail sales of around 2.25 lakh units this calendar year.

It’s been a noteworthy run for the world’s largest two-wheeler company in the EV space. Vida now stands at No. 4 in the e-2W market share after TVS Motor Co, Bajaj Auto and Ather Energy and is ahead of Ola Electric and Greaves Electric Mobility.

With strong sales tailwinds emanating from a growing number of ICE buyers transitioning to e-mobility due to the multiple price hikes in petrol in May 2026 as well as the upcoming festive season, it can be expected that Vida will maintain the same strong growth trajectory. This would mean Hero MotoCorp’s annual e-2W sales will cross the 2-lakh units milestone in a single calendar year for the first time in CY2026. Estimate them to be in the region of 2.25 lakh to 2.35 lakh units.

Another strategic sales driver for Vida has been the introduction of the Battery-As-a-Service (BaaS) ownership model which significantly reduces the upfront ownership cost, making electric mobility more affordable and accessible to a wider customer base, and has since been adopted by Ather Energy and TVS Motor among a host of other OEMs.

The company, which opened its first Experience Centre in November 2022, currently has coverage across India with over 900 touchpoints spanning 415 cities and 700-plus dealers. Hero MotoCorp enables Vida users to access charging at over 5,900 locations including the Ather Grid network owned by Ather Energy in which Hero MotoCorp is an early investor (with a 29.48 percent stake at present) and has recently invested an additional Rs 1,000 crore.

Manufacturing capacity expansion is also on the cards for Vida. In May this year, Hero MotoCorp revealed details of its planned capital expenditure of over Rs 1,500 crore in FY2027. Cognisant of the strong growth potential in its e-2W business, the company has outlined a strategic manufacturing expansion for its Vida brand. Having already ramped up capacity by 66 percent from 15,000 units per month to 25,000 units, the company has outlined plans for further expansion by doubling monthly capacity to 50,000 units at its plant in Chittoor in Andhra Pradesh to cater to growing demand.