Kia evaluating new B- and C-segment models for India

Kia has a barrage of new products lined up for India over the next couple of years, which includes the likes of the Sorento, Seltos and Carnival hybrids and also the next-generation Sonet. However, despite the expansive lineup of products, there will still be a couple of key gaps in the carmaker’s portfolio in India. 

Specifically speaking, given Kia’s price and positioning strategy, there exists a gap between the Syros and Seltos, and going forward, there will be a space to fill between the Seltos and Sorento as well. Our sources have indicated that Kia is looking to address these exact gaps with two additional models that could launch by 2028-29. 

New Kia B-segment model: what to expect?

The new-gen Seltos (priced between Rs 10.99 lakh – Rs 21.82 lakh) has moved a notch up on the premium-ness ladder, leaving a sizeable space between itself and the Syros (priced between Rs 8.42 lakh – Rs 15 lakh). Kia is looking at a two-pronged strategy to tackle the midsize SUV segment, much like Hyundai will be doing with the Creta and upcoming Bayon-based SUV.  

This upcoming B-segment model is expected to slot in the sweet spot between the Syros and the Seltos, likely measuring around 4.2 meters in length. It is not clear yet what exactly will be the body style of this upcoming model, but Kia could be leaning towards an SUV given the market’s preference. It can be expected to be powered by Kia’s existing petrol and diesel engines along with an electrified powertrain option as well.

New Kia C-segment model: what to expect?

When the Sorento arrives later this year, it is expected to be priced between Rs 30-35 lakh (ex-showroom), meaning there will be a sizeable gap created between the Seltos and Sorento. This is expected to be filled up by a new C-segment model that will be positioned against the likes of the Hyundai Alcazar and other three-row SUVs. This, too, is expected to come with a diverse range of powertrain options, including electrified ones. 

While the B-segment model is all but confirmed, Kia is still understood to be studying the feasibility of the C-segment model, and is yet to take a final call on it. 

Kia has previously confirmed that it plans to expand local portfolio to 10 models by 2030, and these two upcoming models will be a crucial part of the puzzle. In fact, sources say the carmaker is even mulling setting up another assembly line at its plant to address the production of these upcoming models. These models are expected to give Kia a much more complete lineup as it looks to solidify its place among the top five carmakers in India.

With inputs from Ketan Thakkar